Matcha & Hojicha Protein · Made in Korea
For the ones
who show up.
Clean Korean protein, reimagined — six ingredients, no shortcuts, built into the day you’re already running.
Better Every Day.
The Format
The pouch is the shaker.
Every other protein was built for a shelf. We built ours for the bag you’re already carrying.
Open the cap
That’s your shaker. No bottle to pack, no scoop to lose.
Add your base
About 7 oz of milk, or 6 oz of water. Cold or warm — your call.
Shake & drink
Ten seconds, straight from the pouch. One serving, nothing to wash.
Give the pouch a shake before you add your base. It breaks up the dry powder so it mixes smoother — and tastes better for it.
What’s Inside
Six ingredients.
Nothing more.
You hold yourself to a standard.
We hold ourselves to the same.
Every ingredient earns its place — and nothing is here that doesn’t. No fillers, no added sugar, nothing you can’t pronounce. The way protein should have been all along.
*Matcha 25g · Hojicha 24g protein per pouch.
See why each one is here →Free shipping over $30 · Ships to the US · 30-day guarantee
Our Design Philosophy
Most protein was designed for the shelf.
We designed ours for the busiest lives.
The tub. The scoop. The shaker bottle. Every piece of the format you know was designed for retail — not for the person buying it. We started with a different question: what does someone who holds themselves to a standard actually need?
1
No shaker bottle.
Because the pouch already is one.
2
No measuring.
Because one serving means one pouch.
3
No refrigeration.
Because your bag shouldn’t need a plug.
4
No bulk.
Because the people this is made for don’t have room for anything that doesn’t earn its place.
Designed and Manufactured in Korea
Made Where Standard
is a Culture.
Korea runs on a different standard for what goes into and onto the body. Ingredients evaluated for what they actually do, not what they look like on a label. Green tea not as a trend, but as something people have taken seriously for generations.
Hancha was built inside that culture. Our tea is Korean. Our dairy partner is Korean. Our collagen supplier works with Korean beauty clinics. When we say designed and manufactured in Korea, we don’t mean a factory — we mean a supply chain held to a standard we couldn’t find anywhere else.
6
Ingredients. Every one with a reason to be there
<1%
Lactose — whey isolate, not cheaper concentrate
500 Da
Marine collagen, sized to actually absorb
0g
Added sugar. Sweetened only with monkfruit
Why Trust Hancha
We’d rather show you the receipts
than the hype.
Every pouch is held to the same standard you hold yourself to. Here’s what that looks like.
Made in a certified facility
FDA-registered, HACCP & GMP-certified production in Korea.
Whey isolate, not concentrate
Sourced from Wisconsin Whey. Under 1% lactose, 90%+ pure protein.
Clinic-grade collagen
The same 500 Da marine collagen supplier trusted by Korean beauty clinics.
A label you can read
Six ingredients. No fillers, no artificial sweeteners, no mystery blends.
Why It Exists
“My brother kept reacting to every protein on the market. I couldn’t find one I’d hand him without hesitation — so we made it. That’s still the only standard: would I give this to him?”
Rodney
Co-Founder, NutriSeoul
From Our Instagram
Hancha Highlights
“ok wait this actually slaps?? matcha AND hojicha and only 5 ingredients i’m not used to protein tasting this good lol”
“add my oat milk, give it a shake, done. no shaker bottle, no measuring, no mess. took it straight to the gym and honestly this is the only way i want to do protein from now on”
Gifted“kpop idol approved 😤 real tea, clean ingredients, actually tastes good. been recommending this to everyone i know”
“i keep leaving these out on my desk on purpose because they look too good to put away. also they taste amazing so that helps too”
“brought this to turf and my whole team was asking what it was. matcha protein. clean label. no weird stuff. yeah i’m not going back”
“threw it in my court bag next to my kicks and didn’t think twice. this is just how i do post-session now”
Swipe to see more →
The Standard
The café ritual.
None of the compromise.
The same warm, slow ritual of a real matcha or hojicha latte — made clean, and made to count. Six ingredients, no added sugar, nothing you can’t pronounce. Held to the standard you set for yourself.
Start Here
Pick your
starting point.
New here? The Taster’s Kit is the lowest-risk way in — two of each flavor, and our 30-day money-back guarantee behind it.
- Free US shipping on orders over $30
- 30-day money-back guarantee — love it or it’s free
- Subscribe & save 15% — skip or cancel anytime
Taster’s Kit
2 Matcha + 2 Hojicha
$19.99
Matcha
10 Matcha Lattes
$39.99
Hojicha
10 Hojicha Lattes
$39.99
Free shipping over $30 · Ships to the US · 30-day guarantee
Show up.
Then show up again.
No transformation. No finish line. Just today, done a little better than yesterday — then again tomorrow. That’s the only standard that matters, and we made Hancha for the people who already live by it.
Better every day.